Plant-based beverages have undergone considerable growth, most notably in terms of:
•the sector’s Compound Annual Growth Rate (CAGR)
•the category’s acceptance by a significant share of the consumer population
•the range of plant-based alternatives available on market today
The latter element is of particular interest, as the niche segment, which originally mostly comprised of soymilk, now has tens of product varieties on offer ranging from single grain/nut (almond,coconut, rice, oat, buckwheat, …) to dual or triple-source combinations of the aforementioned categories.
A landmark event for sector itself was the IPO of Swedish plant-based player OATLY. Having reached a market capitalisation of a whopping $10bn, despite producing only oat-based dairy alternatives, the company now stands tall as a symbol of changing times.
The oat-based category has long been a difficult one to compete in, as it had technological constraints pertaining to oat extract and oat syrup production, which for non-pure oat players ended up as both a daunting and costly venture, as fully natural oat ingredients are non-existent on the market.
To address this challenge for its consumers, European Ingredients has now partnered with Meurens Natural,Belgiumto offer its customers fully-natural solutions of unparalleled quality to create a new oat-ilicious bestseller for its customers.
Contact us now to learn more about the available product range and request a sample
